I help companies create better products, services, experiences and engagement.
I've been a neurophysiology researcher, IT manager and vice-president of sales and marketing. I have inspected factories in Xi’an, negotiated deals in Guadalajara, and lectured in Bogotá. I’ve branded companies, products, services, and cattle.
I think, speak and write about the relationship between marketing, technology, and society. I am passionate about finding new ways to serve vulnerable people. I love to help companies create better experiences by building empathy for the people they serve.
When not writing, you can find me reading and exploring the outdoors with my kids.