I help companies create better products, services, experiences and engagement.

I've been a neurophysiology researcher, IT manager and vice-president of sales and marketing. I have inspected factories in Xi’an, negotiated deals in Guadalajara, and lectured in Bogotá. I’ve branded companies, products, services, and cattle.  

I think, speak and write about the relationship between marketing, technology, and society. I am passionate about finding new ways to serve vulnerable people. I love to help companies create better experiences by building empathy for the people they serve.  

You can see examples of my talks at Business Model Design,  Customer Experience Design, and The Future of Sales and Marketing.

When not writing, you can find me reading and exploring the outdoors with my kids. 

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