Jeremiah Fellows Jeremiah Fellows

Journey Driven Sales and Marketing

Marketing and sales must evolve to become services that deliver value independent of a purchase. They must make the customer better at who they are attempting to be and what they are want to accomplish. Shifting to service based sales and marketing requires a disciplined program of customer research, journey analysis and insight development.

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Jeremiah Fellows Jeremiah Fellows

What Everybody Ought to Know About Business Books

Here is a dirty little secret about all those business strategy books: They don't do any good. Thousands - sometimes millions - of people buy those books and push them to the top of the best seller lists. But all that reading doesn’t do any good.

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