Designing a Customer Decision Journey Driven Sales and Marketing Framework - Part 2
We start the design process by collecting information about who our clients customers are, what our clients customers are doing and why they are doing it.
Designing a Customer Decision Journey Driven Sales and Marketing Framework - Part 1
A step by step guide for designing a flexible framework that enables sales and marketing to adapt to changes in customers buying behaviors.
Journey Driven Sales and Marketing
Marketing and sales must evolve to become services that deliver value independent of a purchase. They must make the customer better at who they are attempting to be and what they are want to accomplish. Shifting to service based sales and marketing requires a disciplined program of customer research, journey analysis and insight development.
Journey Maps: The most powerful business tool you aren't using.
Recent studies by The Economist and Forrester found that great customer experience drives revenue, builds customer loyalty and creates meaningful differentiation. One powerful tool for understanding your customers experience and identifying areas needing improvement is the customer journey map.
What Everybody Ought to Know About Business Books
Here is a dirty little secret about all those business strategy books: They don't do any good. Thousands - sometimes millions - of people buy those books and push them to the top of the best seller lists. But all that reading doesn’t do any good.