Journey Driven Business Model Design

What society values is shifting in fundamental ways. As a vehicle of value delivery, the business model needs to change to reflect these new value systems.

We tend to focus on the mechanics of the business model; the technology, manufacturing and distribution. On a deeper level, the business model is a system for creating and distributing value, not products or services. Underneath the mechanics of marketing automation, growth in connected devices and the proliferation of apps there are powerful socio-cultural shifts that are resetting realities. 

In this talk, delivered at Denver Startup Week in September 2015, Jeremiah discusses the evolution of value systems and proposes a design method for developing new business models that meet the needs of those changing value systems.

Download the deck here.