An Introduction to Service Design

Companies invest heavily in designing the products they sell yet leave the services and experiences they deliver up to chance. Intentionally designed services and experiences can be a differentiator and source of lasting competitive advantage.

In this talk delivered at Denver Startup Week in the fall of 2014, I introduce the practice of service design. I provide tools and methods that you can use to designing services that are effective, enjoyable, and differentiated.

The Service Differentiator