Content (Without Context) is Dead.

According to Domo, every minute there are:

  • 277,000 Tweets
  • 2,460,000 Facebook Shares
  • 216,000 Instagram photos posted
  • 72 new hours of YoutTube videos uploaded
  • 204,000,000 million emails sent

With all this noise, is it possible to get through to the right person at the right time?

Is your company spending more time trying to get content noticed than they are marketing your products and services?

If you don't understand your customers journey you don't know what they need. Or when they need it. Before the content, explore the journey and understand the context. Then build the content to serve the context.