How can you break through the clutter and get your content noticed? How can you hold your customers attention? How can you make content your customers care?
These near impossible feats can be easily accomplished in five easy steps:
- Have coffee with your customers
- Have lunch with your customers
- Visit your customers where they live
- Visit your customers where they work
- Ask lots of questions. Respectfully.
If you follow these simple steps your content will improve almost if by magic. Your content will resonate with your audience, it will be meaningful to your audience, and your audience will respond.