How can you get your content noticed in the flood of content? How can you hold your customers attention long enough to create a connection? How can you make your customers care about your content?
Almost every marketing related article I read over the last month focused on two key assertions:
- Technology is king and companies are investing heavily in technology in 2016
- Content is king and companies are investing heavily in content creation in 2016
Where is all that content going to come from?
If marketing organizations are staffing up with software developers and platform managers, who is going to develop the content?