content maketing

The Most Important Marketing Skill in 2016

The Most Important Marketing Skill in 2016

Almost every marketing related article I read over the last month focused on two key assertions:

  1. Technology is king and companies are investing heavily in technology in 2016
  2. Content is king and companies are investing heavily in content creation in 2016

Where is all that content going to come from?

If marketing organizations are staffing up with software developers and platform managers, who is going to develop the content?