A step by step guide for designing a flexible framework that enables sales and marketing to adapt to changes in customers buying behaviors.
There is no doubt that the world is changing faster than every before. There is also no doubt that sales and marketing are not keeping up with the changes in consumer expectations. Sales is operating in much the same way as it has been since the industrial age. Marketing is adopting new technologies but failing to keep up with consumer expectations for more meaningful engagement and positive impact on society.
Companies will find success by understanding who they are, building a culture, a purpose and a movement while unabashedly standing for something. The most effective marketing will be doing something worth talking about.
I have been having great conversations with people regarding breaking the traditional sales model. A consistent theme running through these conversations is that companies want to make changes in how they sell but they don’t understand their process well enough to even know what to start tweaking.