sales process

Marketing Automation Stack-on-a-Shoestring

Marketing Automation Stack-on-a-Shoestring

Automated full lifecycle customer engagement has become a necessity and not a luxury. Even small companies without the staff or money for a big enterprise system need the ability to monitor their brand and industry, automatically convert website visitors to email marketing candidates to sales opportunities and provide live, real-time sales support.

The Future of Sales and Marketing

There is no doubt that the world is changing faster than every before. There is also no doubt that sales and marketing are not keeping up with the changes in consumer expectations. Sales is operating in much the same way as it has been since the industrial age. Marketing is adopting new technologies but failing to keep up with consumer expectations for more meaningful engagement and positive impact on society.

Companies will find success by understanding who they are, building a culture, a purpose and a movement while unabashedly standing for something. The most effective marketing will be doing something worth talking about.