You can market successfully with a great story and minimal technology. Great technology and a story no one cares about is a commodity. Get the story right then use the technology to support the story
Almost every marketing related article I read over the last month focused on two key assertions:
- Technology is king and companies are investing heavily in technology in 2016
- Content is king and companies are investing heavily in content creation in 2016
Where is all that content going to come from?
If marketing organizations are staffing up with software developers and platform managers, who is going to develop the content?