technology

Kicking off a new season of Tech and...

Last years Tech and... series, produced in partnership with General Assembly and Greystone Technology, established a foundation for the events based on open -and sometimes raw- discussion about topics overlapping society and technology. Panelists discussed the impact of technology on healthcare, fashion, urban development, transportation, and food.

Why do technology conferences still look like 1999?

Why do technology conferences still look like 1999?

We are finally acknowledging that technology itself is insufficient to solve problems. But until human behavior becomes a core part of the technology conversation -instead of relegated to user experience or marketing conferences- we are stuck with technology that looks like 2050 and usage and adoption that looks like 1999.

Design for Experience first, not mobile first

There has a big push for every website and app developer to think “mobile first.” This approach made sense when a significant percentage of audience was participating via a desktop computer. That paradigm is fading fast and the ill-conceived “mobile first” design approach has become dysfunctional.

The problem with the “mobile first” design philosophy is that it assumed that someone using your website or app was on a mission to complete a very specific task. Therefore the mobile app or website was developed with very limited functionality. As audiences are converting to mobile only audiences it becomes necessary to provide the full information and functionality they would expect to find in a desktop optimized experience. This means the designer needs to be able to deliver information and functionality in an experience optimized for very small real-estate. 

The key to succeeding in the mobile only environment is to understand, at a granular level, your participants and their experience. This requires a deep dive into the entire participant journey, not just the digital piece of that journey. The entire ecosystem of use should inform how information and functionality is presented as well as when they are presented. The same audience may need access in a different manner depending on where they are on the journey when they choose to drop into the website or application experience.