Customer Journey Mapping

A (not so) Comprehensive List of Customer Journey Mapping Tools

A (not so) Comprehensive List of Customer Journey Mapping Tools

The primary tools for customer journey mapping are analog: whiteboards, butcher paper, post-it notes and markers are sufficient. The problem with these tools is that it is difficult to evolve the map that is created. For a customer journey map to grow with the organization it is necessary to transfer it to a digital medium so it can be built on over time. Unfortunately, there are not many purpose built solutions for moving your map beyond pen and paper.