Understanding and communicating your customers journey leads to insights that can drive innovation and improve customers experiences. This workshop covers the steps necessary for customer journey map then gets attendees busy building one of their own.
After completing the workshop attendees will be able to:
- Create effective behavior based personas
- Understand customer needs and context
- Identify the touchpoints as customers interact with your products and services
- Build a customer journey map
- Identify opportunties for innovation and improvement