Sometimes the biggest barrier to creating effective strategies is knowing where to start. Making change starts with asking the right questions, but how do you know which questions to ask?
Sometimes you just need a jumping off point.
To help organizations in this situation we developed the Rapid Insight Sprint. The Rapid Insight Sprint is a one week intensive exploration of your customers needs, behaviors and contexts focused on developing insights that drive the creation of new products, services and experiences.
A Rapid Insight Sprint project begins with an understanding who you are as an organization. We explore your brand, market, business model, customer base, competitive environment, and goals. This establishes a common frame of reference and a foundation for the work to come.
Next we explore the social, cultural, and technological contexts in which your products or services are purchased and consumed. We use cultural probes to understand the trends driving changes in how your customers think, feel and act.
We use the information we gathered in Step 1 to pinpoint issues and opportunities, then go deeper. To do this we observe and experience your products and services in the real world.
We look at analogous products, services and industries to find new ways of understanding the value the organization creates and delivers. We move between high level views and close up views of customers, products, services, systems and processes to identify areas to better understand what changes we could make.
The last step of the Rapid Insight Sprint process is analyzing findings, looking for insights that could drive new oportunities.
We use tools like personas, journey maps, and empathy maps to communicate our findings across the organization, making them easy to understand and act on.