Step 1 - Understanding Context

A Rapid Insight Sprint project begins with an understanding who you are as an organization. We explore your brand, market, business model, customer base, competitive environment, and goals. This establishes a common frame of reference and a foundation for the work to come.

Next we explore the social, cultural, and technological contexts in which your products or services are purchased and consumed. We use cultural probes to understand the trends driving changes in how your customers think, feel and act.