Understanding and communicating your customers journey leads to insights that can drive innovation and improve customers experiences. This workshop covers the steps necessary for creating a meaningful customer journey map then gets attendees busy building one of their own.
After completing the workshop attendees will be able to:
- Create effective behavior based personas
- Understand customer needs and context
- Identify the touchpoints as customers interact with your products and services
- Build a customer journey map
- Identify opportunties for innovation and improvement