Adapt Fast 

 

Every organization knows they need to evolve, to engage customers and employees alike with effective and enjoyable experiences. You have to move quickly, but it can be overwhelming to even know the right questions to ask to get change started. Don’t act and you risk becoming a ghost town, move in the wrong direction and risk alienating your audience.

Sometimes you just need a jumping off point

To help organizations understand where they are and where they could go, we developed the Rapid Insight Sprint. The Rapid Insight Sprint is an intensive exploration of your customers needs, behaviors, attitudes, the shifts in trends in society and culture, and your organizations institutional knowledge. The Rapid Insight Sprint is designed to help you map what you know, understand what you don't know, and find opportunity for the journeys of the future.

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Step 1 - Understanding Context

A Rapid Insight Sprint project begins with an understanding who you are as an organization. We explore your brand, market, business model, customer base, competitive environment, and goals. This establishes a common frame of reference and a foundation for the work to come.

Next we explore the social, cultural, and technological contexts in which your products or services are purchased and consumed. We use cultural probes to understand the trends driving changes in how your customers think, feel and act.

Step 2 - Understanding Behavior

We use the information we gathered in Step 1 to pinpoint issues and opportunities, then go deeper. To do this we observe and experience your products and services in the real world.

We look at analogous products, services and industries to find new ways of understanding the value the organization creates and delivers. We move between high level views and close up views of customers, products, services, systems and processes to identify areas to better understand what changes we could make.

Step 3 - Finding the Opportunity

The last step of the Rapid Insight Sprint process is analyzing findings, looking for insights that could drive new oportunities.

We use tools like personas, journey maps, and empathy maps to communicate our findings across the organization, making them easy to understand and act on.

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