Step 1 - Understanding Context

A Rapid Insight Sprint project begins with an understanding who you are as an organization. We explore your brand, market, business model, customer base, competitive environment, and goals. This establishes a common frame of reference and a foundation for the work to come.

Next we explore the social, cultural, and technological contexts in which your products or services are purchased and consumed. We use cultural probes to understand the trends driving changes in how your customers think, feel and act.

Step 2 - Understanding Behavior

We use the information we gathered in Step 1 to pinpoint issues and opportunities, then go deeper. To do this we observe and experience your products and services in the real world.

We look at analogous products, services and industries to find new ways of understanding the value the organization creates and delivers. We move between high level views and close up views of customers, products, services, systems and processes to identify areas to better understand what changes we could make.